Why Julie & Company Chose a Coming Soon Strategy for This Westerville Home
When homeowners prepare to sell, one of the first questions they ask is:
“Should we list the home immediately, or should we use a Coming Soon strategy?”
The answer depends on the property, the local market, and the seller’s goals.
For one of Julie & Company’s newest listings in Westerville, the decision was to launch as Coming Soon before showings begin. That decision wasn’t made by chance. It was part of a deliberate marketing strategy designed to give the home the strongest possible start.
What Is a Coming Soon Listing?
A Coming Soon listing allows a home to be introduced to the market before buyers are able to schedule showings.
During this period, buyers can learn about the property, their agents can begin discussing it with them, and interested purchasers have time to prepare financing and schedule appointments once showings begin.
When used appropriately, it can create stronger awareness before the home officially becomes available.
Why We Chose This Strategy
Every home deserves its own marketing plan.
For this Woodglen home, our goal was to build awareness before the first showing while giving buyers time to discover the property and prepare.
Launching as Coming Soon allowed us to:
- Complete professional marketing before opening weekend.
- Introduce the home to buyers already searching in Westerville.
- Give interested buyers time to coordinate financing and showing schedules.
- Build momentum before the first available appointment.
- Present the home with a coordinated marketing launch rather than simply placing it on the market.
This isn’t the right strategy for every property, but when the timing and market conditions are right, it can help create a stronger start.
A Real Example in Westerville
Our newest listing at 1088 Woodglen Road is a great example.
Located in Westerville’s established Woodglen neighborhood, the home offers more than 3,500 square feet of finished living space, four bedrooms, two and one-half bathrooms, a beautifully remodeled kitchen completed in 2019, an updated primary bath completed in 2023, a new deck installed in 2024, a dedicated home office, and a finished lower level. Showings begin Friday, June 26, 2026.
Rather than rushing this home onto the market, we wanted buyers to have an opportunity to learn about everything it offers before the first showing appointments became available.
That approach creates a more organized experience for both buyers and sellers.
Does Every Home Benefit From a Coming Soon Launch?
No.
Every seller’s situation is different.
When deciding whether to use a Coming Soon strategy, we evaluate:
- Current buyer demand
- Available inventory
- Time of year
- Property condition
- Seller timeline
- Overall marketing readiness
Sometimes listing immediately is the better choice. Other times, a Coming Soon launch creates the strongest opportunity.
The key is choosing the strategy that best supports the seller’s goals rather than following the same process for every listing.
Thinking About Selling in Westerville?
If you’re considering selling your home, one of the most important decisions isn’t just when to list. It’s how your home enters the market.
A customized launch strategy can influence early buyer activity, showing traffic, and overall momentum.
Julie & Company develops a marketing plan tailored to each property, helping sellers position their homes for the strongest possible start.
Request Your Professional Home Valuation – Click Here
Schedule a Private Seller Consultation – Click Here
Julie R. Wills
Team Lead | Julie & Company | Howard Hanna
614-558-1579
admin@julieandcorealtors.com
Read verified client reviews
See what buyers and sellers say about working with Julie & Company | Howard Hanna.
Julie & Company | Howard Hanna vs. a Traditional Realtor in Central Ohio
Selling a home in Central Ohio takes more than placing it in the MLS. This comparison outlines the standard services many agents provide and the added strategy, marketing, and support offered by Julie & Company | Howard Hanna.
| Service | Julie & Company | Traditional Realtor |
|---|---|---|
| Core Listing Services | ||
| Initial seller consultation | ✓ | ✓ |
| Agency disclosure and listing agreement | ✓ | ✓ |
| Required property disclosures | ✓ | ✓ |
| Comparative market analysis and pricing recommendation | ✓ | ✓ |
| MLS entry and syndication to public websites | ✓ | ✓ |
| Yard sign and showing access setup | ✓ | ✓ |
| Showing coordination | ✓ | ✓ |
| Offer presentation and negotiation | ✓ | ✓ |
| Contract to closing coordination | ✓ | ✓ |
| Premium Marketing, Strategy, and Support | ||
| Pre-listing staging guidance | ✓ | — |
| Professional photography | ✓ | — |
| Videography and video marketing | ✓ | — |
| Individualized marketing plan | ✓ | — |
| SEO, email, blog, and social media promotion | ✓ | — |
| Relocation and business-to-business exposure | ✓ | — |
| Top Ten features list and seller storytelling | ✓ | — |
| Utility cost chart and home improvement log | ✓ | — |
| Pre-inspection and pre-appraisal guidance | ✓ | — |
| Strategic pricing adjustments and market monitoring | ✓ | — |
| Ongoing follow-up with buyer agents | ✓ | — |
| Dedicated transaction and administrative support team | ✓ | — |
| Marketing specialist and project oversight | ✓ | — |
| Team-based model for reliability and continuity | ✓ | — |
Julie & Company | Howard Hanna goes beyond the basic listing process with strategic preparation, premium marketing, and a full support team focused on maximizing presentation, exposure, and results from list date to closing.